Volume 60, Issue 334, January - April 2024

Response of chicken shop retailer on various aspects of marketing of duck meat and egg

Padhi MK^♦, Giri SC, Sahoo SK

Regional station, ICAR-Directorate of Poultry Research, Bhubaneswar-751003, Odisha, India

^♦Corresponding author
Regional station, ICAR-Directorate of Poultry Research, Bhubaneswar-751003, Odisha, India

ABSTRACT

A study was conducted in three cities of Odisha on prospects and constraints of ducks meat and egg marketing from the chicken shop retailer. More than 60 % of respondents informed that they are marketing duck meat or egg. From the total retailers interviewed 37.63 % informed about good demand for duck egg and meat in market. Of the total retailer marketing duck meat 24 % informed that demand for duck egg and meat are there but less than chicken. Total of 55.36% informed that irrespective of religion community customers are buying duck meats or egg. Maximum retailers (45.61%) informed that fishy smell is a negative attribute in duck. About 40 % retailers informed that duck meat has no negative attributes. For meat purpose most of the customers prefer to take meat after dressing on weight of meat basis and least on live weight basis. Customers demand is more for Desi ducks. Maximum retailers informed size of duck egg for consumption is not a criteria to purchase duck eggs. Smaller duck size is preferred by maximum % of retailer to keep in their shop. The retailers informed that if the demand is increase and supply of duck egg and live duck provided at their counter at lower rate than chicken; then they will keep duck egg and duck for sale. The study revealed that though limited demand is there in the market for duck meat and egg but many more steps are to be taken to make duck meat and egg available in retail shop, so that the customers may buy the same and the demand of duck meat and egg will increase.

Keywords: Duck egg, duck meat, customers demand, marketing, retailer

Discovery, 2024, 60, e11d1419

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DOI: https://doi.org/10.54905/disssi.v60i334.e11d1419

Published: 18 March 2024