Volume 59, Issue 333, September - December 2023

Exploring media-driven dynamics of Adolescent Dietary Behavior: An in-depth analysis of food choice patterns and influences

MD Faisal Alam¹, Jahan Boksh Moral^2♦

¹Lecturer, Department of Sociology, Bangladesh University, Dhaka- 1207, Bangladesh
²Professor, University of Rajshahi, Rajshahi-6205, Bangladesh

^♦Corresponding author
Professor, University of Rajshahi, Rajshahi-6205, Bangladesh

ABSTRACT

This study delves into the intricate realm of adolescent dietary behaviors, driven primarily by the pervasive influence of media. Adolescent, known for their susceptibility to media-driven preferences, exhibit complex processes in adapting and selecting their diets. By Employing a survey-based methodology, this research uncovers the profound sway of media on adolescent dietary preferences attributed to individual behavioral determinants. Adolescents gravitate towards familiar, gustatorily pleasing foods, aligning preferences with peers and media personas. Maternal guidance endorsing traditional cuisine while cautioning against foreign foods significantly impacts their choices. Paradoxically, despite occasional discomfort, adolescent favor fast food, especially females. This study underscores the imperative nature of dietary management strategies promoting diversity and social influences in shaping adolescent culinary preferences, highlighting the importance of wholesome food consumption for their nutritional well-being and quality of life.

Keywords: Adolescent Dietary Choices, Mass Media Influence, Food Choice Behavior, Adolescent Food Preferences, Media Literacy and Health Awareness.

Discovery, 2023, 59, e120d1364

PDF

DOI: https://doi.org/10.54905/disssi.v59i333.e120d1364

Published: 11 November 2023